Consulting and Freelance Beauty Copywriting Services

I’m Evangeline Sarney, a freelance beauty copywriter and content strategist based between New York City and Los Angeles. I partner with beauty brands, founders, and marketing teams to craft content that’s not only beautiful but built for impact — across DTC, e-commerce, and retail.

My background? I started as a beauty editor and blogger. Now, I consult for global beauty brands, helping them translate their product stories into high-converting, search-optimized, and GPT-optimized (ChatGPT and LLM search) and on-brand content.

From product descriptions to campaign copy, I write for every touchpoint where your brand shows up, and where your customer decides to click.

Services include:

Product Naming

Campaign Development

Brand Tone of Voice Toolkits

PDP copy for skincare, cosmetics, fragrance & haircare

Email flows, ecommerce copywriting & launch assets

SEO blog writing and optimized editorial content

I also LOVE to work with start-up beauty brands and new brands to help them define their voice from the very beginning, and also work as a strategic consultant, helping you to figure out where you can be scrappy with your start-up costs and come with ideas on activations, promotions, among many other ways to make your brand shine!

I split time between New York and Los Angeles — two of the most creative beauty markets in the world, but I work with brands across the U.S. and internationally. I’m available for remote freelance copywriting and content strategy projects on a rolling basis.